Tornadoes essays

Tornadoes essays A tornado is a quick but powerful whirlwind storm shaped in a funnel. They usually travel at about 45 mph and do alot of damage to people and property. A tornados winds usually blow from 75 mph to 300 mph. They can accelerate from nearly standing still to moving at almost 70 mph. Tornadoes become visible when a condensation funnel made of water vapor forms in extremely low pressure, or when a tornado lofts dirt, dust, and debris upward from the ground. A tornados diameter varies from tens of meters to nearly one mile. Its usually an average diameter of 160 ft. Tornadoes that form in the Northern hemisphere rotate counter clockwise around a center of low atmospheric pressure. In the Southern hemisphere, tornadoes blow clockwise from high atmospheric pressure. A tornado begins with an intersection between a storms updraft and winds. An updraft is a current of warm, moist air that rises upward through the thunderstorm. The updraft intersects with the winds, which must change the height in favorable ways for the interaction to occur. This interaction causes the updraft to rotate at the middle levels of the atmosphere. The rotating updraft stabilizes the thunderstorm and gives it its Super Cell characteristics. The next stage is the development of a strong downdraft on the backside of the storm known as the rear-flank downdraft. The rear-flank downdraft becomes progressively colder as the rain evaporates into it. The cold air moves downward because it is denser than warm air. The downdrafts speed increases and the air plunges to the ground, where it fans out at speeds that may exceed 100 mph. Tornadoes usually occur between the rear-flank downdraft and the main storm updraft. However, this is just how scientists believe tornadoes occur, the true process is still hidden in science. Most tornadoes develop from a Super Cell. A Super Cell isa a long-living, rotating thunderstor...

Definition and Examples of Decorum in Rhetoric

Definition and Examples of Decorum in Rhetoric In classical rhetoric, decorum is the use of a style that is appropriate to a subject, situation, speaker, and audience. According to Ciceros discussion of decorum in De Oratore (see below), the grand and important theme should be treated in a dignified and noble style, the humble or trivial theme in a less exalted manner. Examples and Observations Decorum is not simply found everywhere; it is the quality whereby speech and thought, wisdom and performance, art and morality, assertion and deference, and many other elements of action intersect. The concept underwrites Ciceros alignment of the plain, middle, and elevated oratorical styles with the three main functions of informing, pleasing, and motivating an audience, which in turn extends rhetorical theory across a wide range of human affairs.  (Robert Hariman, Decorum. Encyclopedia of Rhetoric. Oxford University Press, 2001) Aristotle on Aptness of Language Your language will be appropriate if it expresses emotion and character, and if it corresponds to its subject. Correspondence to subject means that we must neither speak casually about weighty matters, nor solemnly about trivial ones; nor must we add ornamental epithets to commonplace nouns, or the effect will be comic... To express emotion, you will employ the language of anger in speaking of outrage; the language of disgust and discreet reluctance to utter a word when speaking of impiety or foulness; the language of exultation for a tale of glory, and that of humiliation for a tale of pity and so on in all other cases.This aptness of language is one thing that makes people believe in the truth of your story: their minds draw the false conclusion that you are to be trusted from the fact that others behave as you do when things are as you describe them; and therefore they take your story to be true, whether it is so or not.(Aristotle, Rhetoric) Cicero on Decorum For the same style and the same thoughts must not be used in portraying every condition in life, or every rank, position, or age, and in fact a similar distinction must be made in respect to place, time, and audience. The universal rule, in oratory as in life, is to consider propriety. This depends on the subject under discussion and the character of both the speaker and the audience...This, indeed, is the form of wisdom that the orator must especially employto adapt himself to occasions and persons. In my opinion, one must not speak in the same style at all times, nor before all people, nor against all opponents, not in defence of all clients, not in partnership with all advocates. He, therefore, will be eloquent who can adapt his speech to fit all conceivable circumstances.(Cicero, De Oratore) Augustinian Decorum In opposition to Cicero, whose ideal was to discuss commonplace matters simply, lofty subjects impressively, and topics ranging between in a tempered style, Saint Augustine defends the manner of the Christian gospels, which sometimes treat the smallest or most trivial matters in an urgent, demanding high style. Erich Auerbach [in Mimesis, 1946] sees in Augustines emphasis the invention of a new kind of decorum opposed to that of the classical theorists, one oriented by its lofty rhetorical purpose rather than its low or common subject matter. It is only the aim of the Christian speakerto teach, admonish, lamentthat can tell him what sort of style to employ. According to Auerbach, this admission of the most humble aspects of daily life into the precincts of Christian moral instruction has a momentous effect on literary style, generating what we now call realism.  (David Mikics, A New Handbook of Literary Terms. Yale University Press, 2007) Decorum in Elizabethan Prose From Quintilian and his English exponents (plus, it must not be forgotten, their inheritance of normal speech patterns) the Elizabethans at the end of the [16th] century learned one of their major prose styles. [Thomas] Wilson had preached the Renaissance doctrine of ​decorum: the prose must fit the subject and the level at which it is written. Words and sentence pattern must be apt and agreeable. These may vary from the condensed native maxim like Enough is as good as a feast (he recommends Heywoods proverbs which had recently appeared in print) to the elaborate or exonerated sentences adorned with all the colours of rhetoric. Exoneration opened the wayand Wilson provided full examplesfor new sentence structures with egall members (the balanced antithetical sentence), gradation and progression (the paratactic cumulation of short main clauses leading to a climax), contrarietie (antithesis of opposites, as in To his friend he is churlish, to his foe he is gentle), the series of sentences with like endings or with repetition (like opening words), plus the verbal metaphors, the longer similitudes, and the whole gallery of tropes, schemes, and figures of speech of the last few decades of the 16th century.  (Ian A. Gordon, The Movement of English Prose. Indiana University Press, 1966)

The Marketing Mix Essay Example | Topics and Well Written Essays - 3000 words

The Marketing Mix - Essay Example But in other instances, the marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis Brassington and Petit (2000) emphasised that marketing includes â€Å"†¦absolutely essential business activities that bring you the products you do want, when you want them, where you want them, but at prices you can afford†¦Ã¢â‚¬  These statements, including â€Å"The marketer has to ensure that the marketing mix meets the customer’s needs and wants,† from Brassington and Petit only means that the customer’s needs and wants shape the way marketing executives and companies in the conceptualisation, presentation and delivery of products and services. One example of this is Nokia. Nokia from Finland have consistently provided cutting edge technology in the mobile phone industry catering mostly to young, mobile urban market aged 18 to 39. Their leading the industry was due to their compact designs and variety of optional services provided for by their phones which at launching, were definitely not available among its competitors. Previously dominated by Motorola, Nokia combined a marketing mix of reasonable price, new product that delivers, as well as accessibility that the young market were looking for which was then not available. In a 2003 marketing campaign, Nokia tied up with DVC Worldwide in the launching of camera phone 3650. Appealing generally to tech and media-savvy teens, Nokia went beyond standard marketing and advertising channels by inserting its brand into the consciousness of dominant young teenager females that actually influence the buying behaviour of other teens (Mucha, 2003). The strategy identified "social leaders" of teen groups that in turn informed DVCX how and where to promote the product hitting restaurants, malls, and even high school parties in order to introduce and demonstrate the camera phones across seven U.S. key areas Atlanta, Boston, Chicago, Detroit, Los Angeles, New York and San Francisco. DVCX president John Palumbo was quoted saying, "We try to find the right places, the right times, the right fit You merge the brand into their lives." The report had also indicated other strategies used for Nokia 3650 of giving "alpha teens" free phones and three months of free service, $50 rebates to people who voluntarily e-mailed camera photos to their friends, so that the campaign reportedly reached 200,000 potential customers, teens walking away with more than 100,000 rebates, 25,000 camera phone pictures snapped at potential customers, 20,000 new e-mail addresses, and a 2,000 contact base of social influencers. Mucha (2003) added that the Nokia teenage girl campaign is a sample of a larger trend called experiential marketing defined by Palumbo as, "marketing programs that involve the target audience with the brand to create an experience. If people remember it, are interested in it, and talk about it, the brand becomes an experience, both physical and emotional," (qtd., Mucha, 2003). Other companies or brands that have launched the same marketing strategy include AT&T, Campbell Soup, Claritin, Apple, Jet Blue, Mini Cooper and Nike which brands were "all designed to involve people" (Palumbo qtd. in Mucha, 2003) and hoped to

Writing Assignment on Dopamine Transporter Research Paper

Writing Assignment on Dopamine Transporter - Research Paper Example Due to these sufferings, the veterans find it hard to adjust and gain acceptability in society. Their mental condition hampers their chances of finding jobs within US and due to this, their emotional status becomes worse. They fail to provide for their family and due to ample amount of stress and feeling of alienation from society, they end up taking steps that have dire consequences such as suicide. The government and the private sector need to join hands together to solve this problematic issue. Government has plans and budget to deal with the issues experienced by veterans, but these plans and budgets are not making much of a difference (Woodhead et al., 2011). The private and public sectors need to treat these patients of war through several treatment options available. This writing will focus upon how counseling can assist in solving the problem of anxiety disorder among war veterans and how well this method performed in the past. Cocker conducted a study on the war veterans of the Gulf War in which he studied over 1,000 veterans. The outcome of his study proved that around 59% of the veterans were diagnosed with some kind of mental and physical disorder; around 387 members of the study had some kind of illness and diagnosis of whether these illnesses were mental or physical could not be concluded; and only 90 or 9% of the veterans were not diagnosed with a health condition. A total of 195 were suffering from some kind of cognitive disorder which was caused just because of PTSD (Post Traumatic Stress Disorder), and 16% and 18% of the members suffered from some kind of respiratory issue and muscular disorder respectively (Coker, Bhatt, Blatchley, & Graham, 1999). According to Dobson’s research, when the Australian government started its community counseling services for the Australian veterans of the Vietnam War during the period of 1987, more than 5,000 veterans signed up for the program (Dobson, Grays on,

Bilingual Education :: essays research papers

Imagine being brought up in a family speaking only one language for your entire life and then you had to move to a foreign land where the language is different. If you had a choice of progressively learning this new language over the course of six to nine years or being put into a classroom and have to virtually teach yourself the language by listening to others around you which would you choose? Late exit bilingual education is a more effective form of bilingual education compared to the English immersion form of bilingual education in the fact that there are more benefits and less adverse effects. There are many reasons why late exit bilingual education should be the choice of public schools everywhere with high minority populations. One of the effects of late exit bilingual education is that the students would be able to maintain their cultural background instead of having to give up one or the other. Language is a big part of a person’s culture. Late exit bilingual educatio n gives the non-English speaking students more time to master the English language which is not an easy language to learn in three years as the English immersion strategy teaches. The findings of the Ramirez team in 1991 evaluating the effectiveness of English immersion, early exit bilingual education, and late exit bilingual education further prove why late exit bilingual education is the one that needs to be used.   Ã‚  Ã‚  Ã‚  Ã‚  To look at why keeping one’s culture is important one just needs to look at how and why this country was founded. The first Americans from England came here so they wouldn’t have to conform to everything the rulers of England wanted. Immigrants founded this country. One of the greatest things about the United States is that there are so many different types of cultures everywhere you look. It is true that one needs to learn the English language to be successful, but forcing one to give up his or her cultural background is going against everything this country stands for. English immersion does just that by forcing the student to give up his or her cultural background and language (Faltis 191). Late exit bilingual education allows the child to progress effectively through the educational system with the instruction given in English to the extent to make this possible (Schneider, 1976, p. 128.).   Ã‚  Ã‚  Ã‚  Ã‚  To throw a student into a classroom that speaks a language that is not familiar to them and forcing them to adjust in three years like English immersion does is not fair to the student.

Culture in Negotiation Essay

What is a good outcome in negotiation? What does it take to get a good outcome? What goes wrong in a negotiation that has a poor outcome? However, if culture has an effect on negotiation, the mental models of negotiators from one culture may not map on to the mental models of negotiators from another culture, making the speci ® cation of a single mental model problematic. There are two ways to approach this problem of specifying a mental model of negotiation. One is to specify the model in use in one culture and then compare and contrast its elements with elements of models of negotiatio n from other cultures. Alternatively, we can specify the mental models of negotiation in many different cultures and aggregate their common and unique elements. The latter approach is less likely to overlook culturally unique aspects of negotiation, but requires the prior existence or current construction of many culturally emic (unique) models of negotiation. (See Brett, Tinsley, Janssens, Barsness, & Lytle, 1997 for a discussion of these two approaches to designing cross-cultural research. ) This article relies on the  ® rst approach because there is a well-speci ® ed model of negotiation grounded in Western theory and empirical

Coffee and Crisis Management Team - 21317 Words

Starbucks Coffee Company Crisis Case - Part I Dr. Phillip G. Clampitt Cases in Media Management August 1, 2009 Crisis Management Team: PuRr-Luscious Ladies Debra Dobson Diane LeVeque Joyce Jentges Karen Sobiesczyk Proposed Crisis Management Plan 2 Table of Contents - Part I Purpose of Crisis Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.......†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦4 Overview of Starbucks. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..........5 Acknowledgement Forms ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦............†¦.†¦.......10 Crisis Rehearsal Dates †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦............†¦.†¦...11 Crisis Risk Assessment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦......†¦.........13 Overview -Crisis Vulnerabilities Potential Crisis Impact Chart Incident Report Forms†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..........†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..19†¦show more content†¦Starbucks is rekindling America s love affair with coffee, bringing romance and fresh flavor back to the brew. The Starbucks Product With an eye for convenience and a passion for quality, Starbucks Coffee Company has earned the reputation for providing only the highest quality Arabica beans, roasted by expert roasters into an exquisitely blended balance of flavor at convenient drive-thru or off-highway stores, or in highly frequented establishments such as travel plazas, colleges, or airports. Starbucks also recognizes the desire for a relaxing atmosphere, and Starbucks Entertainment of fine music, books, and film are available for pleasure or purchase at stores, online, and iTunes. The Starbucks brand has grown beyond coffees, offering rich blends of Tazo teas, Ethos water, and cool blended beverages as well as delicious bakery, treats, and Starbucks merchandise that includes espresso machines, brewers, and other coffee or tea related items. Expanding even beyond the beverage market, Starbucks also premiered Frappuccino ® and Frappuccino ® Light blended coffees, as well as Frappuccino ® juice blends. In 1996, an agreement with Pepsi-Cola North America brought these specialized espresso blends to grocery shelves; in 1995, with Dreyer s Grand Ice Cream, a super premium line of coffee ice creams - seven flavors like Java Chip and Coffee Almond FudgeShow MoreRelatedStarbucks Organization Structure and Departmentalization Form Analysis1056 Words   |  5 Pagesand departmentalization form analysis Starbucks is the biggest coffee shops network with over 19000 stores all over the world. The company has gained consumer by providing new perspective on coffee drinking. Coffee consumption as a cultural experience allowed Howard Schultz to create truly new market and became a monopolist. However, time passes and competitors evolve as well. 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Their product includes coffee, hot and cold beverages, pastries, sandwiches etc. Starbucks has been maintaining high quality product and customer services all over the world. They differentiated the company by introducing authentic Italian coffee culture to U S market. However, in early 2008 they faced major challenges with the financial crisis in economic system whichRead MoreManage Personal Work Priorities and Professional Development1500 Words   |  6 Pagesresponsibility for the research, evaluation and identification of new target markets and develop campaign strategies to reach these new markets. * Manage the marketing team providing positive performance review and development of staff in their specific roles to ensure department resources are optimized and that the team functions well together by encouraging communication, trust and respect†¨Ã¢â‚¬ ¨. 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The management team examines where the company can compete most effectively. The company more times than not discovers competitive strengths that have not been fully utilized in the past in addition to critical areas that needs to be improved in order for theRead MoreCrisis Communication Plan3162 Words   |  13 PagesCrisis Communication Plan FOR STARBUCKS Submitted By: Janset BatÄ ±bay Submitted To: Joe Goldiamond Date: 15.Nov.2011 In today’s skeptical world, where critics, media and public are cynical about companies, their operations and how authentic they are in being socially responsible, it is almost impossible for organizations to create a 100% good image. In more than half of all the television programs, it is easy to come across with negative portraits of business people. This reality has