Business Organisational Strategy for Adelaide -

13Cabs is the taxi network service provider that operates in different regions of Australia like Hobart, Adelaide, Sydney, Newcastle and Melbourne. 13Cabs is owned by Cabcharge that operates about 7, 400 taxis throughout Australia (13cabs.com.au. 2017). The service is operated using the cab apps available in various app stores. The cab facility service has chosen the right technology in order to carry out their business they use apps to connect with the customers. The black taxis under this organisation are well known for the service provided by 13 Cabs. 13 Cabs app is the most popular Australian taxi app that has connected the largest fleet of cabs around the different regions of Australia anywhere and anytime (13cabs.com.au. 2017). 13Cabs has also won the Monash Business Awards that shows the efficiency in their business. The customer care service is always available and any smart phone user can easily get access to the service of the taxi apps. The customer service is always available and the company is well known for the service that it provides. The cabs are grouped together by the means of apps and mobile systems in order to create a large segment of taxis. The customers from the segments like Sydney, Melbourne and other regions fall under the customer segments of the cab service (13cabs.com.au. 2017). The channels used for the purpose of connecting with the customers are through the web and any apps available in android or apple phones. The key partners of 13 Cabs are ABC Taxis, Black Cabs Combined Pty Ltd, Yellow Cabs, Maxi Taxis and others (13cabs.com.au. 2017). The cab service maintains and develops the market based on ride sharing activities. The service is available in the inner city and for long journeys as well. The idea is to share the rides of the taxi among the users in order to avoid the higher rates to be paid by the consumers. The key resources are the IT platform or the software that is used for carrying out the business activity (13cabs.com.au. 2017). The idea is to utilise these resources in order to attract more consumers in the market. The company operates in more than 76 locations and has huge fleet of drivers. The cost structure is depended on the employees and the partnership that the company has to maintain with others. The fixed costs include the rent and the utilities and other costs needed for the marketing and partnership activities of the organisation. The current revenue of the company is 121, 000 AUD (13cabs.com.au. 2017). Overall comment on strategic business: The business model used by the organisation is to create a wide network that would attract the maximum number of passengers or customers (Yellowadelaide.com.au. 2017). This would definitely add to the profitability of the business. However, the business model does not consider other aspects of the business like sustainability and competitive measures to improve business activities. Environmental sustainability could be the most challenging issue faced by 13Cabs in the near future. It has been evident that greater approaches have been made towards improving the business activities that it would not cause harm to the environment. There have been no such implications in the business strategies of 13 Cabs that would support sustainability of the business and so this is the upcoming challenge faced by the organisation. The organisation needs to support the sustainability approach in the coming 3-10 years of its business. 13cabs.com.au. (2017).  13 Cabs. [online] ProductReview.com.au. Available at: https://www.productreview.com.au/p/13-cabs.html [Accessed 29 Aug. 2017]. 13cabs.com.au. (2017).  13CABS App @ 13CABS. [online] Available at: https://www.13cabs.com.au/IphoneApp [Accessed 29 Aug. 2017]. 3cabs.com.au. (2017).  Taxi Cab Service @ 13CABS. [online] Available at: https://www.13cabs.com.au/ [Accessed 29 Aug. 2017]. Yellowadelaide.com.au. (2017).  13CABS Adelaide. [online] Available at: https://www.yellowadelaide.com.au/ [Accessed 29 Aug. 2017].